Young adults ereading rise….print preferred by everyone -Pew

A fascinating study on reading patterns and device usage.

www.pewinternet.org/2014/01/16/a-snapshot-of-reading-in-america-in-2013

As of January 2014, some 76% of American adults ages 18 and older said that they read at least one book in the past year. Almost seven in ten adults (69%) read a book in print in the past 12 months, while 28% read an e-book, and 14% listened to an audiobook.(PEW)

Some of these differences are even more pronounced if we narrow the focus to look only at those who read a book in the past year. Among these recent readers, young adults caught up to those in their thirties and forties in terms of overall e-reading: Almost half (47%) of those under 30 read an e-book in 2013, as did 42% of those ages 30-49. E-reading also rose among readers ages 50-64, from 23% in November 2012 to 35% in January 2014. However, the e-reading rate among readers ages 65 and older remains around 17%.

Though e-books are rising in popularity, print remains the foundation of Americans’ reading habits: Among adults who read at least one book in the past year, just 5% said they read an e-book in the last year without also reading a print book.

In general, the vast majority of those who read e-books and audiobooks also read print books. Of the three (overlapping) groups, audiobook listeners have the most diverse reading habits, while relatively fewer print readers consume books in other formats:

87% of e-book readers also read a print book in the past 12 months, and 29% listened to an audiobook.

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Among all American adults, the average (mean) number of books read or listened to in the past year is 12 and the median (midpoint) number is 5–in other words, half of adults read more than 5 books and half read fewer.3 Neither number is significantly different from previous years.

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ZICKUHR, Kathryn, and Lee RAINIE. “A Snapshot of Reading in America in 2013.” Pew Research Centers Internet American Life Project RSS. Pew Research Center, 16 Jan. 2014. Web. 25 Jan. 2015. .

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Filed under Global Informed, Media Literacy, Reading, technology

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