SI mag exploits swimsuits and villagers…?

It is SPorts Illustrated magazine swimsuit edition season. The magazine that launches model’s careers and often finds itself in hot water because of stereotyping is in the pot again. Should primitive villagers be in shots with supermodels, half-naked or not? What has a NY fashion model have to do with hunting in the desert anyway? Nothing? What is your thought? Exploitation? Or just silly fun? Read more at Huffingtonpost>

The second controversial shot, featuring Emily DiDonato in an African desert, also include a tribal-looking, half-naked man carrying a spear:

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These shots tap into the West’s past obsession/fetishization with so-called savages, jungle comics and the like. Again: In a visit to seven continents, this image is what Sports Illustrated is using to represent the continent of Africa.

David Leonard, Ph.D., Associate Professor in the Department of Critical Culture, Gender, and Race Studies at Washington State University, told Yahoo! Shine he understands why some might find the pictures offensive.

“These photos depict people of color as exotic backdrops,” Leonard said. “Beyond functioning as props, as scenery to authenticate their third world adventures, people of color are imagined as servants, as the loyal helpers, as existing for white western pleasure, amusement, and enjoyment.”(Huffingtonpost)

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Filed under Global Informed, Media Literacy, MultiMedia, Periodicals, Reading, School Library

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